Category: Business Jargons

08
May
2021

Discussions on Business Model

“What’s your business model?” In the Kick-off Phase of any copywriting or content strategy, I take the time to have…

17
Sep
2020

P.E.S.T. and Communications

Four key areas affect how you communicate with your target audience. Thus, it would affect your strategy. What are the…

16
Sep
2020

Outlining the Customer Journey

This customer journey is a Marketing 101 topic. Despite being the foundation for any marketing strategy – digital or otherwise…

15
Sep
2020

The Goal, KPI, and Action List Loop

Note: This entry is based off a Facebook post on KPI I saw on September 14th, 2020. Key Performance Indicators…

14
Sep
2020

What is Digital Marketing?

Digital marketing is finding its way into the strategy (and operations) of many businesses and companies. It’s a business function…

10
Sep
2020

What is a ‘Communication Strategy’?

Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s…

01
Sep
2020

What’s in a term? Consultant, Contractor, Freelancer, & Locum

When I started out as a junior copywriter just over fifteen years ago, I heard terms like ‘contractor’, ‘part-time staff’,…