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Category: Business Jargons

Discussions on Business Model

Posted on May 8, 2021

“What’s your business model?” In the Kick-off Phase of any copywriting or content strategy, I take the time to have an alignment meeting with my clients. These discussions are key. It helps…

P.E.S.T. and Communications

Posted on September 17, 2020

Four key areas affect how you communicate with your target audience. Thus, it would affect your strategy. What are the four areas? P: Politics E: Economics S: Social changes T: Technology Check…

Outlining the Customer Journey

Posted on September 16, 2020

This customer journey is a Marketing 101 topic. Despite being the foundation for any marketing strategy – digital or otherwise – many digital marketers and digital marketing strategists seem to ignore it….

The Goal, KPI, and Action List Loop

Posted on September 15, 2020

Note: This entry is based off a Facebook post on KPI I saw on September 14th, 2020. Key Performance Indicators (KPI) are activities that lead towards a target or goal. That target…

What is Digital Marketing?

Posted on September 14, 2020

Digital marketing is finding its way into the strategy (and operations) of many businesses and companies. It’s a business function meant to achieve a business objective or solve a business problem. What…

What is a ‘Communication Strategy’?

Posted on September 10, 2020

Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s book The Strategist, the strategy is your organisation’s campaign in the marketplace:…

What’s in a term? Consultant, Contractor, Freelancer, & Locum

Posted on September 1, 2020

When I started out as a junior copywriter just over fifteen years ago, I heard terms like ‘contractor’, ‘part-time staff’, and ‘permanent staff’. Following the US subprime crisis, freelancers became popular than…

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