Category: Business Jargons
“What’s your business model?” In the Kick-off Phase of any copywriting or content strategy, I take the time to have…
Four key areas affect how you communicate with your target audience. Thus, it would affect your strategy. What are the…
This customer journey is a Marketing 101 topic. Despite being the foundation for any marketing strategy – digital or otherwise…
Note: This entry is based off a Facebook post on KPI I saw on September 14th, 2020. Key Performance Indicators…
Digital marketing is finding its way into the strategy (and operations) of many businesses and companies. It’s a business function…
Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s…
When I started out as a junior copywriter just over fifteen years ago, I heard terms like ‘contractor’, ‘part-time staff’,…
