Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s book The Strategist, the strategy is your organisation’s campaign in the marketplace:…
Year: 2020
What’s in a term? Consultant, Contractor, Freelancer, & Locum
When I started out as a junior copywriter just over fifteen years ago, I heard terms like ‘contractor’, ‘part-time staff’, and ‘permanent staff’. Following the US subprime crisis, freelancers became popular than…
