“What’s your business model?” In the Kick-off Phase of any copywriting or content strategy, I take the time to have an alignment meeting with my clients. These discussions are key. It helps…
Category: Business Jargons
P.E.S.T. and Communications
Four key areas affect how you communicate with your target audience. Thus, it would affect your strategy. What are the four areas? P: Politics E: Economics S: Social changes T: Technology Check…
Outlining the Customer Journey
This customer journey is a Marketing 101 topic. Despite being the foundation for any marketing strategy – digital or otherwise – many digital marketers and digital marketing strategists seem to ignore it….
The Goal, KPI, and Action List Loop
Note: This entry is based off a Facebook post on KPI I saw on September 14th, 2020. Key Performance Indicators (KPI) are activities that lead towards a target or goal. That target…
What is Digital Marketing?
Digital marketing is finding its way into the strategy (and operations) of many businesses and companies. It’s a business function meant to achieve a business objective or solve a business problem. What…
What is a ‘Communication Strategy’?
Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s book The Strategist, the strategy is your organisation’s campaign in the marketplace:…
What’s in a term? Consultant, Contractor, Freelancer, & Locum
When I started out as a junior copywriter just over fifteen years ago, I heard terms like ‘contractor’, ‘part-time staff’, and ‘permanent staff’. Following the US subprime crisis, freelancers became popular than…
