“What’s your business model?” In the Kick-off Phase of any copywriting or content strategy, I take the time to have an alignment meeting with my clients. These discussions are key. It helps…
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P.E.S.T. and Communications
Four key areas affect how you communicate with your target audience. Thus, it would affect your strategy. What are the four areas? P: Politics E: Economics S: Social changes T: Technology Check…
What is a ‘Communication Strategy’?
Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s book The Strategist, the strategy is your organisation’s campaign in the marketplace:…
Book Review by Aldric: The Four-Hour Work Week – 001
Tim Ferris’ The Four Hour Work Week provides an interesting continuation to Robert Kiyosaki’s Rich Dad, Poor Dad. Granted it was written in the early 2010s, I find the lessons behind the…
