Four key areas affect how you communicate with your target audience. Thus, it would affect your strategy. What are the four areas? P: Politics E: Economics S: Social changes T: Technology Check…
Tag: Marketing communications
What is Digital Marketing?
Digital marketing is finding its way into the strategy (and operations) of many businesses and companies. It’s a business function meant to achieve a business objective or solve a business problem. What…
What is a ‘Communication Strategy’?
Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s book The Strategist, the strategy is your organisation’s campaign in the marketplace:…
