09
Nov
2020

LAW437 – Constitutional Law – Written & Unwritten Constitution

The difference between a written constitution and unwritten constitution is one of degree, not of kind [Apr 2007, Q3, Part…

17
Oct
2020

Self-Reflective Thoughts on Self-Identity

“The only thing constant is change”. Change is inevitable. Often change strikes at our core. It’s natural to protect ourselves…

17
Sep
2020

P.E.S.T. and Communications

Four key areas affect how you communicate with your target audience. Thus, it would affect your strategy. What are the…

16
Sep
2020

Outlining the Customer Journey

This customer journey is a Marketing 101 topic. Despite being the foundation for any marketing strategy – digital or otherwise…

15
Sep
2020

The Goal, KPI, and Action List Loop

Note: This entry is based off a Facebook post on KPI I saw on September 14th, 2020. Key Performance Indicators…

14
Sep
2020

What is Digital Marketing?

Digital marketing is finding its way into the strategy (and operations) of many businesses and companies. It’s a business function…

10
Sep
2020

What is a ‘Communication Strategy’?

Every organisation has it’s own strategy to help it accomplish a predetermined set of goals and outcomes. In Cynthia Montgomery’s…

01
Sep
2020

What’s in a term? Consultant, Contractor, Freelancer, & Locum

When I started out as a junior copywriter just over fifteen years ago, I heard terms like ‘contractor’, ‘part-time staff’,…

02
Jun
2019

Book Review by Aldric: The Four-Hour Work Week – 001

Tim Ferris’ The Four Hour Work Week provides an interesting continuation to Robert Kiyosaki’s Rich Dad, Poor Dad. Granted it…